Privacy Policy

1. Who we are

FurMoria B.V. ("FurMoria", "we", "us", "our") is a company registered in the Netherlands. We operate the website www.furmoria.com and the services accessible through it. FurMoria acts as the data controller for personal data collected through our platform.

Contact: privacy@furmoria.com

2. What data we collect

We collect the following categories of personal data:

• Account data — your name and email address when you register.
• Memorial content — pet names, photos, tribute text, and other information you voluntarily submit when creating a memorial.
• Payment data — billing name and email address. Payment card details are processed directly by Stripe and are never stored on our servers.
• Support communications — messages you send through our contact or support forms.
• Usage data — pages visited, browser type, device type, and IP address, collected automatically via server logs and analytics.

3. How we use your data

We use your personal data for the following purposes:

• To provide and maintain our memorial services.
• To process payments and issue invoices (legal basis: performance of a contract).
• To send service-related emails such as order confirmations and support replies (legal basis: performance of a contract).
• To comply with our legal obligations, including tax and accounting requirements under Dutch law.
• To improve our platform through anonymised usage analytics (legal basis: legitimate interest).

4. Public memorials

By default, memorials you create on FurMoria are publicly visible and can be found via search engines. You can choose to make a memorial private in your account settings. Please do not include personal information about living people in public memorials without their consent.

5. Data sharing

We do not sell your personal data. We share data only with the following trusted third parties, and only to the extent necessary:

• Stripe — for payment processing. Stripe's privacy policy applies to data they process.
• Hosting providers — our infrastructure providers may store data on servers within the EU/EEA.
• Legal authorities — where required by law or a court order.

6. Cookies

We use only strictly necessary cookies to keep you logged in and to ensure the website functions correctly. We do not use advertising or tracking cookies. We do not use Google Analytics or similar third-party analytics trackers.

7. Data retention

We retain your account and memorial data for as long as your account is active. Payment records are retained for 7 years to comply with Dutch tax law (Belastingdienst requirements). You may request deletion of your data at any time (see Section 8).

8. Your rights (GDPR)

As a resident of the EU/EEA, you have the following rights under the General Data Protection Regulation (GDPR):

• Right of access — request a copy of the personal data we hold about you.
• Right to rectification — ask us to correct inaccurate data.
• Right to erasure — ask us to delete your data ("right to be forgotten").
• Right to restriction — ask us to limit how we use your data.
• Right to data portability — receive your data in a machine-readable format.
• Right to object — object to processing based on legitimate interest.

To exercise any of these rights, email us at privacy@furmoria.com. We will respond within 30 days. If you believe we are not handling your data correctly, you have the right to file a complaint with the Dutch Data Protection Authority (Autoriteit Persoonsgegevens).

9. Security

We take appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, or misuse. All data is transmitted over HTTPS. Payment data is handled exclusively by Stripe using industry-standard encryption.

10. Changes to this policy

We may update this Privacy Policy from time to time. When we do, we will update the "Last updated" date at the top of this page. We encourage you to review this policy periodically.